The Impact of McDonald’s Promotional Campaign during the 1984 Summer Olympics
Despite the interesting juxtaposition of a fast food company and the greatest athletes on the planet, McDonald’s and the Olympic Games at one time had a longstanding affiliation. Starting in 1976, McDonald’s took part in the International Olympic Committee’s top sponsors program and committed nearly one billion dollars every four-year cycle up until the conclusion of their partnership in 2017. With this sponsorship came McDonald’s … Continue reading The Impact of McDonald’s Promotional Campaign during the 1984 Summer Olympics
